Enhancing Bahia Mar to its fullest potential will generate tremendous economic growth for the City as well as further the appeal of Fort Lauderdale as a destination of choice. Bahia Mar Park will create a permanent home for the Boat Show—which generates an estimated $600 million in revenue throughout the region—but equally important, the project as a whole will ensure permanent neighborhood vibrancy and appeal.

The Bahia Mar Park Master Plan is an integral project. Each of its components—i.e. the Park, Waldorf=Astoria™ Hotel, Waldorf=Astoria™ Residences, and retail and restaurant establishments—are dependent on one another in order for the project to be successful. Bahia Mar Park will serve as a neighborhood redevelopment, offering a sense of place with which people will identify as well as providing more shops with goods that surrounding area residents need and want, as opposed to only tourist-oriented shops.

The Neighborhood

Incorporating residential apartments into the Master Plan brings permanent residents to the neighborhood, thus introducing permanent activity which promotes a safe environment; new businesses that require a permanent base, such as dry cleaners, banks, specialty good stores, salons; and of course vibrancy—all elements from which the surrounding area will greatly benefit. Furthermore, residents of the residential apartments will give the neighborhood an “identity,” which is ultimately more attractive to visitors, rather than just tourist-oriented elements.

Benefits Breakdown

• Creates a vibrant neighborhood destination for residents and visitors
• Affords local community more permanent businesses, as opposed to only tourist-oriented shops
• Offers public access to a lively outdoor community space, in safe environs
• Provides over $500 million worth of revenue in lease payments, real estate taxes and other fees to the City, which could be applied toward other beach redevelopment projects, such as the International Swimming Hall of Fame
• Serves as a unique landmark for the City
• Improves the aesthetic value of the Bahia Mar property and the surrounding area
• Draws additional travelers and residents to the area
• Positions Fort Lauderdale as the preferred choice among superior travel and residential destinations
• Strengthens the City’s surging marine industry
• Creates additional jobs at new restaurants, shops and offices; boosts local economy
• Increases property values

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